Being new to the sport now (just one year) I have spent alot of time thinking of what could be done to increase new students to the sport. I am sure that many of my ideas are old...and this one may be to, but I thought I would share it...
As many of you have said, we traditionally treat tandems as a quick money maker. Get them in...get them out, take next load up. There is no follow up, or sometimes not even a basic jump course to familiarize the student with the rig, deployment procedures, etc. The student makes their skydive...we ask how it went...and then they leave. Perhaps we ask if they are going to come back, usually still excited the student will say yes, but they typically never do.
Now how about this...
Produce a DVD at your dropzone. Take the highlights of your last couple seasons, showing all aspects and disiplines of skydiving. Perhaps even some of the fun events at your DZ. Then add a piece about how to progress. Perhaps a summary of the FJC for AFF or Static line. Show an entire AFF jump, and even footage of them being radio'd down. Perhaps a quick FAQ about your training programs. Give them information about how to make that second jump.
Now GIVE EVERY TANDEM STUDENT that DVD. Add the $1.50 to the jump ticket (to cover the DVD) if you must.
Still excited from their first jump, the students will watch it, and maybe get a little more fired up about skydiving. Seeing what we get to do all the time may further their interest. And then with info about how to progress, we may see a few return.
Heck, even if one comes back that would otherwise not have, I think it would be worth the expense of the DVD's