Davelepka pretty much hit it IMO. I'm new to the skydiving world, I just did my first tandem at Skydive AZ last month. A few years ago i was considering my making my first jump at SDC (I lived in northern Illinois at that time). I remember having conversations about jumping at that time and whenever the topic came up there was always someone willing to poke their nose into the conversation and tell us to stay away from SDC because of their lousy safety record. Now I'm not sure when things changed at SDC but from what I'm hearing now, being more educated (and obsessed) with skydiving, SDC seems like an absolute great place to jump. There will always be those that only hear and accept the negative and I believe 99% of it comes to education. I see it constantly with other topics as well, gun control being the most prevalent.