Rob,
If you were doing rigorous fabric checks or canopy manufacturing, you'd probably want a commercial device.
If, instead, a rigger simply wanted to measure permeability to compare fabrics or canopies, track their degradation, or just establish a baseline measurement when someone brings a canopy for inspection, a homemade set-up should work just fine. You would also have greater flexibility in how you choose to make the measurements -- you wouldn't be restricted to 0.5" H2O, or 100 mm, or a single standardized value.
When I saw your post, I immediately knew at least one way to piece together a simple setup. (At work this would take about 20 minutes with high-school chemistry parts on hand; at home, I'd first have to go to the hardware store.) The 4 basic components you'd need are 1) a cell for holding the fabric, 2) a source of air pressure or vacuum, 3) a means for determining & controlling the differential pressure across the fabric, and 4) a means for measuring the air flow (okay, a watch or stopwatch might be #5). I haven't thought about #1, but #2,3,4,5 are straightforward, and I would think the whole thing could be assembled for less than $40 or so (maybe less than $20, if someone is really creative).
I could attempt a legible sketch, if you're interested. Unless I travel somewhere warm, I won't be doing much jumping during winter...