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Search Engine Optimization SEO is essential in the realm of digital marketing, as it enhances a website's visibility in search engine results. Platforms such as Google employ complex algorithms to evaluate and rank websites according to their relevance, authority, and overall user experience. A website with strong SEO practices is more likely to secure a position on the first page of search results, which is vital since the majority of users tend to focus their attention there and seldom venture beyond. SEO JAIPUR