I'm not in the business so I don't have an informed opinion on making money versus breaking even with fun jumpers but I'm pretty sure, knowing my local DZO, that he wouldn't do it if he weren't making money off of us.
Yeah I would agree with that if our events benefitted actual skydiving. My DZ is run by staff the DZO is not that active in the day to day operations so a lot of the events have a beer light focus or are fundraisers. I think the beer light focus is more for the staff's morale, which is understandable and has a place in any work environment. I suspect the fundraisers are more of a local news soundbite for a little free marketing towards the general public. There's nothing wrong with that either more tandems is more loads, more loads is more seats, more open seats for skydivers... The issue I see on this aspect is that there are few events for skydivers involved in skydiving. I've seen maybe 8 events at my dropzone that directly involved skydiving in the last 6 years. Maybe getting a load organizer, or comping the staff to jump with guys. We lose SO many skydivers after the A license and before 100 jumps. Its staggering I'd estimate 70%.
A very good point except at my home dz the tandem operation and the staff is the heart of the DZ. Perhaps its a chicken vs egg kind of thing, maybe they used to try and the fun jumpers didn't really respond so they gave up, maybe they never tried and the fun jumpers just move on after awhile. I'm not really sure, I know I don't particularly want to leave my DZ for its sentimental attachment and convenience (both are equally important issues).
I think that fun jumpers do more than we think to promote our DZs. We are the only eligible pool for future workers which has a direct impact on DZs. We contribute significantly to the vibe for tandems when they see us loading up with them. Calm, focused, cracking jokes, or whatever behavior which is foreign to them on their first ride to altitude to jump. I'm sure a significant part of their customer experience is our contribution to the vibe and that impacts there P2P referrals and social media presence.
Anyway, great comments.