Rebecca

Speaking of Eye of the Tiger: Anheuser-Busch makes TV ads based on its 'Real Men of Genius' radio commercials By THOMAS LEE Post-Dispatch 11/12/2003 Radio commercials are hardly the stuff of pop-culture buzz these days, not with television and the Internet blasting away at consumers. So it comes as a bit of a surprise that one of Anheuser-Busch Cos.' longest-running - and most honored - ad campaigns never made it to the small screen. Until now. The St. Louis-based brewer recently opened the first of what will be several TV versions of its "Real Men of Genius" radio commercials for Bud Light. A-B executives say they hope to translate the series' extraordinary popularity on the radio into the company's next big TV campaign, just in time for sports-heavy fall and winter schedules. Since its debut four years ago, "Real Men of Genius" has earned plenty of laughs and nearly every major advertising award. The 30-second spots feature an over-the-top, 1980s-style rock ballad sung by David Bickler, the former lead singer of "Survivor." Bickler's rendition of "Eye of the Tiger" was the anthem of the popular movie "Rocky III." The campaign originally was called "Real American Heroes," but the name was changed after the terrorist attacks of Sept. 11, 2001. The spots spoof old-fashioned beer commercials that saluted the hard-working little guy, said John Immesoete, group creative director of DDB Chicago, which created the campaign. "Real Men of Genius" singles out "people who make our lives better" in the most subtle ways, Immesoete said. They include Mr. Bowling Shoe Giver Outer, Mr. Giant Foam Finger Inventor, Mr. Losing Locker Room Reporter, Mr. All You Can Eat Buffet Inventor and Mr. Restroom Toilet Paper Refiller. What makes the spots so appealing is smart writing that "finds sort of a unique individual observation that sits in the back of your head but you don't necessarily think about," said Marc Kempter, managing director of Core, an advertising agency in St. Louis that has done work for rival Miller Brewing Co. In the Mr. Fancy Coffee Shop Coffee Pourer spot, a voice asks: "What do you do with a master's degree in art history? You get a nose ring and pour coffee for a living," and "Why is it called a latte? Maybe because it costs a latte and it takes a latte time to make." Immesoete said he and his group of writers often find inspiration in real life. For instance, he noticed dieters in the cafeteria of his building put "tons of guacamole" on their taco salads. The result: Mr. Giant Taco Salad Inventor. "You may ask if this is healthy," the commercial says. "Of course it is. It's a salad, isn't it?" Recent spots have taken a "What were you thinking?" tone, Immesoete said, such as Mr. Really Bad Toupee Wearer and Mr. Tiny Thong Bikini Wearer. As for the music, DDB Chicago approached Sandy Torano, a musician and producer, to write a "cheesy '80s song." Torano immediately thought of Bickler. "David Bickler is a friend of mine," said Torano, who owns Scandal Music in Chicago. "I told them, 'If you are going do an '80s parody, why don't you get the real thing?'" Bickler, he said, was a good sport. more..(follow link) you've got to ask yourself one question: 'Do I feel loquacious?' -- well do you, punk?

Ha ha! Me too! I'll have a mal, cutaway, then go to reserve, only it won't open and I'll either get it out just in time to flare and land, or I'll bounce, get up, and dust off, checking that no one saw me... you've got to ask yourself one question: 'Do I feel loquacious?' -- well do you, punk?

Hooray!! Another Spacey chica!!! Welcome to the sport - I'm gonna have to get off my butt and get down to Rosharon to meet you! End of the month, you say? you've got to ask yourself one question: 'Do I feel loquacious?' -- well do you, punk?

ROTFL...Viking told me "the knot" story. It was hilarious! So then, you were pleased, right? you've got to ask yourself one question: 'Do I feel loquacious?' -- well do you, punk?

The best insults, in my humble opinion, are those that cut deeply without using cuss words. Idiots know cuss words. Everyone knows cuss words. But when you make 'em stop and blink a few times before they realize they've been insulted beyond recovery, and everyone else is laughing at them... Ahhh, pure satisfaction. Unfortunately, I'm not that clever. Here are a few I like anyway: I see you've set aside this special time to humiliate yourself in public. I'll try being nicer if you try being smarter. I like you. You remind me of me when I was young and stupid. I'm already visualizing the duct tape over your mouth. you've got to ask yourself one question: 'Do I feel loquacious?' -- well do you, punk?

For heaven's sake, OF COURSE NOT! I really mean that - people who are born with severe learning disabilities (i.e., much worse than, say, dyslexia, which can be overcome) obviously can't help having lower IQ's. I'm not making fun of them. It's just really sad when someone as ignorant and generally unintelligent as JS has no clue just how dumb she is. Seems to points to mollycoddling and overindulgence on the part of the parents... but then I'm not exactly Dr. Spock (either of them.) That's all. Me, I learn more and more every day about how dumb I am. It's a wonder I haven't Darwined myself yet. you've got to ask yourself one question: 'Do I feel loquacious?' -- well do you, punk?

ROFLMAO! That's hilarious! Poor thing.......someone needs to tell her........ Poor thing, nothin' - her parents should be slapped for raising a retard. Wait, that was insulting to legitimately retarded people, who can't help it. Ooh, hey, look how apropos your quote is! This is the quote: "Is this chicken, what I have, or is this fish?" The Situation: Jessica asks her husband to explain the flaky white meat inside a can of Chicken of the Sea. you've got to ask yourself one question: 'Do I feel loquacious?' -- well do you, punk?

No, this isn't Jessica Simpson we are talking about. It's Britney Spears! But Jessica Simpson knows how to eat Chicken of the Sea out of a can! Yes, but to this day, she still doesn't know if it's chicken or tuna she's eating... seriously. you've got to ask yourself one question: 'Do I feel loquacious?' -- well do you, punk?

You have restored my faith in womanhood.

I bet she doesn't even know how to make a nice sammich... you've got to ask yourself one question: 'Do I feel loquacious?' -- well do you, punk?

Hear hear!!! THAT'S what I'm talkin' about! A good scotch and soda is always acceptable. And good beer, of course. you've got to ask yourself one question: 'Do I feel loquacious?' -- well do you, punk?

Notice the t-shirt on the bull's right horn? The guy had the camera set up on the ground, wrapped in something and tilted for the best angle. He was standing at a safe distance with a remote... Apparently, when this lucky shot hit the wires, people all over the world went nuts with concern over the poor photographer. Both he and the bull were just fine - not sure 'bout the camera. you've got to ask yourself one question: 'Do I feel loquacious?' -- well do you, punk?

Do not feel guilty - you are not obligated to do anything but thank those people sincerely and wish them happy holidays. Stick to your plan and don't break your gift budget. (Besides, if you run out now and buy these people 'guilt-gifts', it'll be obvious, therefore lame.) Don't worry about it!!!

Troll food! Getcher troll food here! Only $250K a bag! Troll food! you've got to ask yourself one question: 'Do I feel loquacious?' -- well do you, punk?

Bwahaha!! Hey, I think Yoshi and I BOTH get braggin' rights! Go ahead Yoshi, you flaming thread title, you! you've got to ask yourself one question: 'Do I feel loquacious?' -- well do you, punk?

[Brer Rabitt] Oh no! No! Please don't give me a spanking! Anything but that! Please no! [/Brer Rabitt] you've got to ask yourself one question: 'Do I feel loquacious?' -- well do you, punk?

Yeah, like I said, my source wasn't specific - I'd imagine the rectal temp. to be on the high end of the range, though... (which, by the way, tops the list of weird shit I've imagined) you've got to ask yourself one question: 'Do I feel loquacious?' -- well do you, punk?

Doesn't matter, African swallows are non-migratory anyway... you've got to ask yourself one question: 'Do I feel loquacious?' -- well do you, punk?

How many coconuts and what direction is he flying? you've got to ask yourself one question: 'Do I feel loquacious?' -- well do you, punk?

Fo' shizzel my brutha. you've got to ask yourself one question: 'Do I feel loquacious?' -- well do you, punk?

"Sloths can maintain their body temperature much lower than other mammals, ranging from 82 degrees to 90 degrees, Fahrenheit." Just thought you and the other fine folks on this board would like to know. Sorry I couldn't be rectally specific... I'm bored - anyone else wanna know the answer to a completely random question? you've got to ask yourself one question: 'Do I feel loquacious?' -- well do you, punk?

And when I in my oh so smooth stand up comedy routine, called my wife a cow..... aw shit, I shoulda known that would not have come out right Bwahaha! Poor dear - I'd have loved to see the look on your face when you realized... So, did you shut up and stop digging, or did you try to stammer your way out of it? you've got to ask yourself one question: 'Do I feel loquacious?' -- well do you, punk?

Ever hear the saying, "Why buy the cow when you can get the milk for free?" As in "Why get married when I can get all the bootie I want now?" you've got to ask yourself one question: 'Do I feel loquacious?' -- well do you, punk?

Yeah, since last year, folks don't hang around the DZ after sunset load, except for a few beers. In the summertime (i.e. March-November), the mosquitos are unbearable, even with 100% DEET spray (hardy li'l MF's), so people usually go out to eat or to someone's place... I'll let you know about the next get-together, 'K? you've got to ask yourself one question: 'Do I feel loquacious?' -- well do you, punk?

Psh. Whatevah. That's 'cause you weren't there Wednesday night. We had a quite a debaucherous evening, complete with belly dancing - woo hoo!! Ugh, I'm still hurting... Yoshi, dude, we missed you, and you missed out. It was a great time. Looks like it may happen again though, so I'll let you know. But not Mr. Talon. We're too lame, so I'm sure he wouldn't want to 'party' with us... (just kidding - in fact, I will invite you, just to make you eat your words! ) you've got to ask yourself one question: 'Do I feel loquacious?' -- well do you, punk?