Oh this is REALLY going to trigger all the homophobes and transphobes out there. Will we see a boycott of Blue Cross next?
In support of the Boston area’s LGBTQIA+ community, Blue Cross Blue Shield of Massachusetts is rolling out 100 rainbow-themed Bluebikes across the Bluebikes system, in celebration of Pride Month in June.
Ride a Proud Bike & Support Fenway Health
For every ride taken on a Blue Cross Proud bike during the month of June, Blue Cross will donate $1 (up to $10,000) to Fenway Health, which works to enhance the well-being of the lesbian, gay, bisexual and transgender community and beyond through access to the highest quality health care, education, research and advocacy. Lyft, which operates Bluebikes under contract with the municipal owners, will contribute $1 per ride after the 10,000th Proud ride.
This is the fourth year that Blue Cross has made Proud bike-driven donations to Fenway Health, continuing their dedication to enhancing resources in support of the LGBTQIA+ community. Join Blue Cross in showing your support while enjoying a fun and accessible transportation option as you celebrate this Pride Month!