If you want to get the word out on something, you don't do it in a cryptic manner that most people won't understand, because the majority of them aren't going to bother to do research to figure it out. What you should do instead is write in a clear, concise manner that everyone can understand from the outset, without having to do individual private research.
Re: Laziness. Oh, how ironic. By the initial poster being too lazy to do what I recommend, above, it requires that everyone else reading the message do more work. Therefore, the best solution is for the original message to not be done lazily, so that no one else is bothered with extra work.
Diablopilot, in his message above, has had to do their explanatory work for them. They could have easily provided that basic info themselves, but chose not to. Because they were lazy? If that's the way they're going to make official company announcements, then they need a new PR man.