They're business folks; long-time skydivers (yes, there's a former world champion in the mix) who run an aircraft business as well as a DZ, and have honed dropzone operation to a fairly fine science. I jumped at the Houston one until we left in 2015, and know the owners. If you visit Houston, you can meet them, too.
They're business people who happen to be dedicated skydivers (well, that and ex-skydivers), not skydivers running an operation on the side for fun. That means that the prices aren't the lowest, but yeah, the aircraft business means that their planes are always in good shape, and the pilots are qualified, and the student operation is run by qualified people. They don't like surprises, and surprises often seem to come from cutting corners.
Wendy P.