The main reason Elsinore started the "Excell" program was jumper retention,specially in RW, and the bad ass person who went to management with this idea(Melanie Curtis) wanted to give back to the sport and her discipline. It was also to help young jumpers gain much needed skills, with out breaking the bank. There is a difference between someone who is just a weekend fun jumper wanting to improve their skills in order to be safe, and have a basic understanding and foundation to be able to hold their own in a random fun jump at any DZ with the LO for the day, vs a jumper with a goal to gain basic skills and more in order to consider getting on a 4 wy team, which then requires more specific "coaching" and is usually with the rest of your teammates and the cost is split.among the team. Coaching for a team is intense and time consuming, and the coach, has spent a considerable amount of time and money obtaining the knowledge and skills that they are passing on, and most of the time it is part of their income.