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for most people it IS a circus ride. That's what they think they are buying. And there's nothing wrong with that. Giving the customer what they want is just plain good business.
If you take a passenger who thinks they're going to the circus, and you teach them a little something about jumping, and allow them to participate and achieve some sort of success, all while taking them on the curcus ride they were expecting, you have given the cutsomer what they wanted. You've also given them something more, which is even better business.
If that something more was a free t-shirt, good on you, and the customer would be even more satisfied than without the free T. In this case, however, the something more is information and the accomplishment of participating in a skydive. If the leads to them making a second jump, or an AFF jump, or even just being more enthusiastic about sending their friends, then the DZ wins too due to the increased revenue.
Let's face it, one more tandem, an AFF jump, or a referal will more or less double the revenue from that student. That's a big increase, and not something that should be taken lightly. If your DZ does 50 tandems per week, and you get one additional 'come back' based on treating them like students, you're looking at close to an additional $1000/mo in revenue, or $7000/season for a seasonal DZ.
Unless you DZ is so strapped for time that you cannot take the extra 5 min to treat someone like a student, than you're just throwing that money out the window. If your DZ is that busy, they should have a dedicated tandem dresser and trainer on the ground taking care of that end, leaving the instructors time to drop off gear, pick up gear (including a full gear check) and taking care of 'personal business' like lunch, drinks, pissing or shitting.
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