Bolas 5 #1 December 3, 2007 We all know the ethical issues for why dropzones should not take Skyride, but as with any business is all about the bottom line. Perhaps if we can show it does not make economic sense, less places will accept them. Most of these arguments are geared towards dropzones that are not mostly "tandem factories." * Skyride does not create repeat customers -Skyride advertises itself as just that, a ride. A one time "extreme" ride. The customers may be upset at finding they paid more as well and not ever return. Tandems can be an introduction to this sport but it requires marketing them different and spending more time with the students. Students, not passengers. Not every student will continue or become an experienced jumper, but there is a lot of lost opportunity for additional instruction and gear sales. * Experienced skydiver lost business - There are more and more skydivers that may avoid DZ's that take Skyride. Not much money is made per slot from experienced jumpers, but we also do way more than one jump in a day. Experienced jumpers also spend money on the drop zones for things like food, water, beer, clothing, and gear. * Money "lost" per Skyride tandem discount - How much extra is truly made when you factor in Skyride's discount price they are paying. How many extra tandems have to be done to compensate the discount? * Non web based advertising - Skyride does have a large web presence, but most dropzones only draw from local or regional area. Advertising within the area around the neighboring cities may be more effective than getting internet hits. A web presence is needed, but maybe does not need to be relied on. I know there are more I'm missing. Quote Share this post Link to post Share on other sites
NWFlyer 2 #2 December 3, 2007 *Experienced jumpers as a marketing channel. Most of us have brought at least a couple tandems out to the dropzone. I'd be much more likely to take a friend to a dropzone that didn't accept Skyride than send them to a DZ that did."There is only one basic human right, the right to do as you damn well please. And with it comes the only basic human duty, the duty to take the consequences." -P.J. O'Rourke Quote Share this post Link to post Share on other sites
slotperfect 7 #3 December 3, 2007 Please use the existing "Skyride II" thread. Thanks.Arrive Safely John Quote Share this post Link to post Share on other sites
