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howardwhite

Wired for thrills

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Quote:
"Researchers discovered that the memory center of the brain was linked to the reward center for the adventure seekers identified by the questionnaire. But the brains of safety-seeking volunteers showed a greater connection between the reward center and the frontal lobe, which contributes to following social norms and cognitive functions..."
Which means absolutely nothing. I'd like to see them answer why some brains are built to think differently. Nature or nurture?

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Well, if you didn't buy that one, here's the start of a press release on another one:

Quote

Framingham, MA (May 28, 2008) /PRNewswire/ – A new study reveals that shopping and discovering an unbelievable fashion find produces a euphoric experience greater than sky diving, kissing or eating chocolate — increasing heart rates to 192 beats per minute, more than triple the normal resting heart rate of 60. While it has long been known that many women enjoy shopping—it is something they do willingly and often-now there is evidence that shopping does actually bring physical happiness.


It needs to be said that this "study" was commissioned by a department store chain.

HW

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