"How social media are amplifying customer outrage" - CNN

[quade 4]

http://www.cnn.com/2011/TECH/social.media/07/22/social.media.outrage.taylor/index.html

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On the phone, in e-mail, in the largely anonymous comments section of a blog -- these are places where you generally vent your disapproval once and then slink away to be disgruntled alone.

But is a social network different? The comfortingly clear identities of people who share your outrage, reinforcing your opinion with camaraderie and conversation -- do these things stoke anger that would have otherwise fizzled out?

Interesting article about how whiners take their battles to the internet when generally speaking nobody would have really cared. Since they can find a niche that will support them, it can appear as if they have broader support, when in fact it may just be a vocal minority willing to click a FB page.

I tend to agree with the thesis of the article that it tends to blow things out of proportion.

quade -
The World's Most Boring Skydiver

[Andrewwhyte 1]

Looks like Speaker's Corner stuff to me.

[quade 4]

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Looks like Speaker's Corner stuff to me.

Yes. Where I had meant to post it in the first place, but was proved to be a human after all.

quade -
The World's Most Boring Skydiver

[AggieDave 6]

Quote

Quote

Looks like Speaker's Corner stuff to me.

Yes. Where I had meant to post it in the first place, but was proved to be a human after all.

That makes me so angry! Just goes to show how crappy the moderation is, they must be all rePUBICicans...


(was that angry enough or should I setup a FB group and try harder?)

--"When I die, may I be surrounded by scattered chrome and burning gasoline."

[livendive 8]

Quote

http://www.cnn.com/2011/TECH/social.media/07/22/social.media.outrage.taylor/index.html

Quote

On the phone, in e-mail, in the largely anonymous comments section of a blog -- these are places where you generally vent your disapproval once and then slink away to be disgruntled alone.
But is a social network different? The comfortingly clear identities of people who share your outrage, reinforcing your opinion with camaraderie and conversation -- do these things stoke anger that would have otherwise fizzled out?

Interesting article about how whiners take their battles to the internet when generally speaking nobody would have really cared. Since they can find a niche that will support them, it can appear as if they have support, when in fact it may just be a vocal minority willing to click a FB page.

I tend to agree with the thesis of the article that it tends to blow things out of proportion.

I think it gives that minority a voice that allows them to put things in exactly the right proportion. If 10 people hate something that 10 million people love, their complaints won't even register as noise, but if 80% of israeli cottage cheese consumers are angry about the 3 biggest dairies colluding to raise prices by 75% overnight, and they get that rolled back, good on 'em.

Companies might complain about this sort of publicity (see slaughterhouses trying to legislate freedom from video exposes), but they could also look at the bright side...information on why consumers leave. In the last 10 years, I've spent over 20 thousand dollars on cell phones and internet service. AT&T didn't get a dime of it, and they don't even know it, as I'm just one lousy customer who got frustrated, closed three lines of service, and walked away. If people like myself collectively aired our complaints, perhaps AT&T would see exactly how they drove some small subset of consumers away, and thereby save some of that lost business.

Blues,
Dave

"I AM A PROFESSIONAL EXTREME ATHLETE!"
(drink Mountain Dew)

[quade 4]

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I think it gives that minority a voice that allows them to put things in exactly the right proportion.

I'm not convinced.

Let's say we had a social network on FB consisting of hard cord Disney fans. These are people that have truly drunk the Koolaid and have a tendency to believe the swill the company has dished out over the course of nearly 100 years. Rabid fans; think things should be "practically perfect in every way."

Ok so one guy has a beef. He starts a campaign and gets all the rabid fans to agree with him.

Is that really representative of the population as a whole?

I don't think so.

quade -
The World's Most Boring Skydiver

[livendive 8]

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Quote

I think it gives that minority a voice that allows them to put things in exactly the right proportion.

I'm not convinced.

Let's say we had a social network on FB consisting of hard cord Disney fans. These are people that have truly drunk the Koolaid and have a tendency to believe the swill the company has dished out over the course of nearly 100 years. Rabid fans; think things should be "practically perfect in every way."

Ok so one guy has a beef. He starts a campaign and gets all the rabid fans to agree with him.

Is that really representative of the population as a whole?

I don't think so.

Most spices are incredibly strong tasting all by themselves, and very poorly representative of the dishes to which they're added. If a particular flavor starts to dominate the dish, perhaps a good cook would evaluate why and try to reduce its proportion.

Blues,
Dave

"I AM A PROFESSIONAL EXTREME ATHLETE!"
(drink Mountain Dew)

[kallend 2,150]

Quote

http://www.cnn.com/2011/TECH/social.media/07/22/social.media.outrage.taylor/index.html

Quote

On the phone, in e-mail, in the largely anonymous comments section of a blog -- these are places where you generally vent your disapproval once and then slink away to be disgruntled alone.

But is a social network different? The comfortingly clear identities of people who share your outrage, reinforcing your opinion with camaraderie and conversation -- do these things stoke anger that would have otherwise fizzled out?

Interesting article about how whiners take their battles to the internet when generally speaking nobody would have really cared. Since they can find a niche that will support them, it can appear as if they have broader support, when in fact it may just be a vocal minority willing to click a FB page.

I tend to agree with the thesis of the article that it tends to blow things out of proportion.

I HATE traffic lights!

...

The only sure way to survive a canopy collision is not to have one.