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Steve Jobs and the "Jesus Phone" - Pseudoevangelism As A Marketing Tool

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It's kinda heavy-handed and makes too many direct and indirect inferences between marketing and religion, IMO, but still draws some interesting conclusions: PDF Link

Excerpt: This development demonstrates intertextuality on several different levels including that of
religious iconography, mythic popular culture and mystical interpretation. The not-so-subtle
religious iconography of Michelangelo's Creation of Adam suggests strong links to faith and
creation. The advertisement also communicates a religious mystical message of technology
endowed by divinity, of technology being brought to life at just one touch. We also see hints at
the mythic black slab of 2001: A Space Odyssey, a god-like icon from science fiction that speaks
of discovering an ancient, futuristic power."

Talk about drinking the Kool-Aid. As for owning an iPhone: call me a heretic, but I'd rather see hell first.

mh
.
"The mouse does not know life until it is in the mouth of the cat."

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It's kinda heavy-handed and makes too many direct and indirect inferences between marketing and religion, IMO, but still draws some interesting conclusions: PDF Link

Excerpt: This development demonstrates intertextuality on several different levels including that of
religious iconography, mythic popular culture and mystical interpretation. The not-so-subtle
religious iconography of Michelangelo's Creation of Adam suggests strong links to faith and
creation. The advertisement also communicates a religious mystical message of technology
endowed by divinity, of technology being brought to life at just one touch. We also see hints at
the mythic black slab of 2001: A Space Odyssey, a god-like icon from science fiction that speaks
of discovering an ancient, futuristic power."

Talk about drinking the Kool-Aid. As for owning an iPhone: call me a heretic, but I'd rather see hell first.

mh
.



Never fear... Windows Phone 7 is coming to save you;)

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