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NWFlyer

Snickers Super Bowl Ad... Anti-Gay or Anti-Homophobe?

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Apparently the Snickers ad from yesterday's Super Bowl (available here, either search by advertiser, or scroll down to the very bottom of the 1st quarter ads) has caused quite a bit of controversy as being an anti-gay ad. Snickers has apparently pulled it from its web site.

What do you think? Anti-gay? Poking fun at homophobes? A little of both?
"There is only one basic human right, the right to do as you damn well please. And with it comes the only basic human duty, the duty to take the consequences." -P.J. O'Rourke

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The one aired during the game wasn't too bad. At least one of the follow-up campaign ads they have on their website is blatently violent (see the "wrench" version of the ad). The response to "do something manly" in that one isn't as funny as rip out your own chest hair, it's "beat the fuck out of the other guy to prove you didn't mean it" The commentary by NFL players is very homophobic.

Edit to add: I was just going to post a link to the follow-up ads and the NFL player's comments from the http://www.snickers.com wesite but it appears that they've pulled the video. :S
Owned by Remi #?

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The other ones are available on YouTube, at least they were a couple of hours ago.

I'm torn on this one ... I think it was amusing, but not hilarious, and if anything, mocked the homophobes more than it mocked gays. But the "we must be violent to each other lest someone think we're gay" message is pretty fucked up.
"There is only one basic human right, the right to do as you damn well please. And with it comes the only basic human duty, the duty to take the consequences." -P.J. O'Rourke

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The other ones are available on YouTube, at least they were a couple of hours ago.

I'm torn on this one ... I think it was amusing, but not hilarious, and if anything, mocked the homophobes more than it mocked gays. But the "we must be violent to each other lest someone think we're gay" message is pretty fucked up.



I think that if you're seeing it with an open mind and have a couple of brain cells to rub together it does mock homophobes. I'm sure I'll take shit for this but I don't think the average NASCAR viewer would have had that frame of mind. I think they probably would have related more to the NFL player comments which I do not think are posted on youtube (yet)
Owned by Remi #?

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This is nothing to get even the slightest bit upset about.

I mean there are developed, rich countries where this would score a .01 on the PC scale.

Why make an issue out of something there's nothing to?

Here comes the slippery slope fallacy...

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This is nothing to get even the slightest bit upset about.

I mean there are developed, rich countries where this would score a .01 on the PC scale.

Why make an issue out of something there's nothing to?
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I agree, I thought it was hilarious and IMO the only way to be offended by it would be to go out of your way to make something out of nothing. Until I happened upon this thread I never related it in any way to anti anything. I think a few people out there need to get some thicker skin.

History does not long entrust the care of freedom to the weak or the timid.
--Dwight D. Eisenhower

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I thought it was making fun of macho mechanics.
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EXACTLY!! Everybody is so overly sensitive nowadays everything offends them, lighten up and have a sense of humor.

History does not long entrust the care of freedom to the weak or the timid.
--Dwight D. Eisenhower

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I thought it was making fun of macho mechanics.

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In Reply To
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EXACTLY!! Everybody is so overly sensitive nowadays everything offends them, lighten up and have a sense of humor.



The thing that pissed a lot of people off was the NFL player commentary on the web site. Did you see that?
Owned by Remi #?

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The thing that pissed a lot of people off was the NFL player commentary on the web site. Did you see that?

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I have yet to see that, which web site is it on, I'll take a look at it.

History does not long entrust the care of freedom to the weak or the timid.
--Dwight D. Eisenhower

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I have yet to see that, which web site is it on, I'll take a look at it.



It was pulled from the official website, along with the more objectionable versions of the ad. It was posted ealier that some of it is available on youtube.

Look, I'm not a big fan of people blowing silly commercial messages out of proportion or throwing a fit because some candy bar ad hurts their feelings either, but I also don't think that it's in the best interests of a big company like Mars mocking anyone in their ads. It's childish, self destructive behavior.
Owned by Remi #?

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The one that ran on the Super Bowl:
http://www.youtube.com/watch?v=JHkoZ7ngAM0

Motor Oil alternate
http://www.youtube.com/watch?v=-dkKPgZNA-Y

Wrench alternate (This is the one that's causing the most controversy)
http://www.youtube.com/watch?v=NCOQTVbQPbY

Love Boat alternate:
http://www.youtube.com/watch?v=_rb3bN7pUyE

The players' reactions:
http://www.youtube.com/watch?v=D2pcGABklyw
http://www.youtube.com/watch?v=dceKXwq8fMo
"There is only one basic human right, the right to do as you damn well please. And with it comes the only basic human duty, the duty to take the consequences." -P.J. O'Rourke

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GLAAD, Human Rights Campaign, among others ... have raised a stink about the whole thing.

I'm inclined to think this one would have just been remembered as yet another "meh" Super Bowl ad, but now it's the poster child for institutionalized homophobia.

Edit to add links:

http://www.hrc.org/Template.cfm?Section=Home&CONTENTID=35307&TEMPLATE=/ContentManagement/ContentDisplay.cfm
http://www.glaad.org/media/release_detail.php?id=3970
"There is only one basic human right, the right to do as you damn well please. And with it comes the only basic human duty, the duty to take the consequences." -P.J. O'Rourke

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actually, its a broader problem than that.

In the last 20 years or so we have seen groups & organizations crop up that seem to be actively seeking out new and creative ways of getting offended.



I find that offensive. Would you like to donate to help me start an organization?
"There is only one basic human right, the right to do as you damn well please. And with it comes the only basic human duty, the duty to take the consequences." -P.J. O'Rourke

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I Thought it was hilarious! It was just a 'jab' at the manly, macho types. The up-roar over the commercial is just another example of overly sensitive 'politically correct' types who need to lighten-up. I think, Mars Co. should run the hell outa the ad. To me, feminine hygene product commercials are more offensive or that dumb-ass 'Smilin' Bob'!


Chuck

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actually, its a broader problem than that.

In the last 20 years or so we have seen groups & organizations crop up that seem to be actively seeking out new and creative ways of getting offended.



Okay... how would you feel if the ad had been skydiving related and then they showed a bunch of interviews with the NFL players saying that they thought skydiving was "wrong" and "unnatural" and they wouldn't be caught dead doing it and they couldn't believe that the company had gone that far?

Folks over here would be screaming at the tops of their lungs about how unfair it is to have public figures denouncing their precious sport . I guarantee it. I can just bet how fast the demands would start rolling in for USPA to petition for an apology.
Owned by Remi #?

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>how would you feel if the ad had been skydiving related and then
> they showed a bunch of interviews with the NFL players saying that
> they thought skydiving was "wrong" and "unnatural" and they
> wouldn't be caught dead doing it and they couldn't believe that the
> company had gone that far?

I'd think "thank god those guys aren't going to skydive!"

Who cares what other people think about whether skydiving is wrong? (It surely is "unnatural" - but that's a different discussion.)

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Who cares what other people think about whether skydiving is wrong? (It surely is "unnatural" - but that's a different discussion.)



That's certainly a reasonable response to the skydiving example because for the most part it's not under attack by society at large.

If there were a massive, well-funded, ideologically minded anti-skydiving movement with hundreds of years of passionate vitriol behind it, if skydivers were murdered for their sport, etc, etc, then you might feel highly publicized reactions like this were of more concern.


First Class Citizen Twice Over

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