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ChasingBlueSky

Bush Ad uses digitally produced soldiers

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Pic from the TV ad
http://story.news.yahoo.com/news?tmpl=story2&u=/041029/480/nyet27010291345

Story:
http://story.news.yahoo.com/news?tmpl=story&u=/ap/bush_ad

Bush Campaign to Recut Doctored Ad
By LIZ SIDOTI, Associated Press Writer

INDIANOLA, Iowa - President Bush campaign acknowledged Thursday that it had doctored a photograph used in a television commercial to remove the president and the podium where he was standing. The campaign said the ad will be re-edited and reshipped to TV stations.

A group of soldiers in the crowd was electronically copied to fill in the space where the president and the podium had been, aides say.

"There was no need to do that," said Mark McKinnon, head of Bush's advertising team who shouldered the blame. "Everyone technically works for me so I accept the responsibility."

The original photograph shows a sea of soldiers sitting behind the president as he stands at a podium just left of the center of the frame. Bush was speaking at Fort Drum in New York on July 19, 2002.

Democrats said it is fitting that Bush would fabricate an advertising image.

"This administration has always had a problem telling the truth from Iraq to jobs to health care," said Kerry spokesman Joe Lockhart. "The Bush campaign's advertising has been consistently dishonest in what they say. But today, it's been exposed for being dishonest about what we see. If they won't tell the truth in an ad, they won't tell the truth about anything else."

McKinnon said a video editor he declined to identify was told to edit the picture to focus on a young boy waving a flag. On his own initiative, the editor removed the podium and copied the faces, McKinnon said.

"I didn't even know it was done," he said. The doctoring was first revealed on an Internet site. "There was no intention on anybody's part to try to represent anything that wasn't true," McKinnon said

The Bush campaign noted that Bush was addressing a large group of troops in both the original and edited version.

"Bush is talking to the troops, the troops are real," said Bush spokesman Steve Schmidt said. He noted that the crowd the president was speaking to was much larger than depicted in the ad.

The ad, released Wednesday, is an emotional appeal in which Bush defends his decision to go to war and empathizes with fallen soldiers and their families.

The ad is running on national cable networks and in local media markets in at least one state, Ohio.

The issue was first mentioned on the liberal Web log www.dailykos.com.
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you can burn the land and boil the sea, but you can't take the sky from me....
I WILL fly again.....

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Note the response from the Bush staffer:
Quote

"There was no need to do that," said Mark McKinnon, head of Bush's advertising team who shouldered the blame. "Everyone technically works for me so I accept the responsibility."



For everyone running around talking about Bush as the ultimate person responsible fro everything from size 18 spandex to that shrinkwrap stuff on CDs, this is an exact example of someone even indirectly involved in indiscretion taking personal responsibility.

We all makes mistakes, the 'aisle' simply seems to determine the manner in which they are reacted to.
--
All the flaming and trolls of wreck dot with a pretty GUI.

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Good post; except I object to the thought that size 18 spandex is necessarily evil.

But I'll give you a pass on that :P

Wendy W.
There is nothing more dangerous than breaking a basic safety rule and getting away with it. It removes fear of the consequences and builds false confidence. (tbrown)

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