Malfunction 0 #1 May 12, 2004 Subject: Honda Commercial New Honda Commercial in the U.K. There are no computer graphics or digital tricks in the film. Everything you see really happened in real time exactly as you see it. The film took 606 takes. On the first 605 takes, something, usually very minor, didn't work. They would then have to set the whole thing up again. The crew spent weeks shooting night and day. The film cost six million dollars and took three months to complete, including a full engineering the sequence. In addition, it's two minutes long so every time Honda airs the film on British television, they're shelling out enough dough to keep any one of us in clover for a lifetime. However, it is fast becoming the most down loaded advertisement in Internet history. Honda executives figure the ad will soon pay for itself simply in "free" viewings (Honda isn't paying a dime to have you watch this commercial!). When the ad was pitched to senior executives, they signed off on it immediately without any hesitation . . . including the costs. There are six and only six handmade Accords in the world. To the horror of Honda engineers, the film makers disassembled two of them to make the film. Everything you see in the film (aside from the walls, floor, ramp, and complete Honda Accord) are parts from those two cars. The voice-over is Garrison Keillor. When the ad was shown to Honda executives, they liked it and commented on how amazing computer graphics have gotten. They fell off their chairs when they found out it was for real. Oh! And about those funky windshield wipers. On the new Accords, the windshield wipers have water sensors and are designed to start doing their thing automatically as soon as they become wet. It looks a bit weird in the commercial. Just one-second of computer generation is used to link the two halves. . . when an exhaust pipe rolls across the floor. At one point, three tires roll uphill because inside they have been weighted with bolts and screws. Go to this website and watch the commercial. You won't believe it! Honda Commercial I may disagree with what you have to say, but I shall defend to the death your right to say it. - Voltaire Quote Share this post Link to post Share on other sites
jtval 0 #2 May 12, 2004 ever play the game "the incredible machine" when you were a kid? look it upMy photos My Videos Quote Share this post Link to post Share on other sites
kevin922 0 #3 May 12, 2004 Do you guys EVER check snopes? if you had, you'd see this is ... well true. Quote Share this post Link to post Share on other sites
diablopilot 2 #4 May 12, 2004 That is sick!---------------------------------------------- You're not as good as you think you are. Seriously. Quote Share this post Link to post Share on other sites
kansasskydiver 0 #5 May 12, 2004 Yeah that's a good commercial. It's been bounced around the internet and many forums. Still can't believe it was done with no cgi<--- See look, pink dolphins DO exist! Quote Share this post Link to post Share on other sites
Zeemax 0 #6 May 13, 2004 ??? thats a really old ad.. not only that, but its not real. I've got a copy of a DVD called cog from a Honda dealership which explains that although all the bits are real, it wasn't shot as one sequence.Phoenix Fly - High performance wingsuits for skydiving and BASE Performance Designs - Simply brilliant canopies Quote Share this post Link to post Share on other sites
SuZQflies 0 #7 May 13, 2004 Check out photographer Tom Sanders website for a bunch of commercials... He just wrapped on shooting another one this past week...... I think it might be a Honda shot as well? Don't quote me on that.... yet to be seen. http://www.aerialfocus.com Dr. "Q" PMS#151Shugah,Shugah,How'd Ya Git So Fly? Quote Share this post Link to post Share on other sites
