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Beer mistreatment

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The guys behind this website are seriously pushing to making it a law to have all beer transported in cold conditions. Most beer is not refrigerated when it is shipped.
7 ounce wonders, music and dogs that are not into beer

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Their website is registered in Golden, Colorado. It looks like it's part of a Coors campagin...they have been advertising how their beer is cold shipped and evey other beer is not. I don't see how shipping cold helps a beer that has no taste in the first place. :|

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I don't see how shipping cold helps a beer that has no taste in the first place.



:o Believe it or not Dave, there are people out there that have no taste in beer. Thankfully I'm not one of them.
May your trails be crooked, winding, lonesome, dangerous, leading to the most amazing view. May your mountains rise into and above the clouds. - Edward Abbey

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Their website is registered in Golden, Colorado. It looks like it's part of a Coors campagin...they have been advertising how their beer is cold shipped and evey other beer is not. I don't see how shipping cold helps a beer that has no taste in the first place. :|



The colder the beer, the more it removes the taste. Never get a beer in a frosted mug.
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you can burn the land and boil the sea, but you can't take the sky from me....
I WILL fly again.....

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The colder the beer, the more it removes the taste. Never get a beer in a frosted mug.



Unless you been cutting grass all day in the NC summer - then gimme my frosted mug!!!!



I'll take some ice cold water to cool off, then relax with some good beer. Pilsner Urquell seems to loose all of its taste in a frosted mug, as does any real beer.
_________________________________________
you can burn the land and boil the sea, but you can't take the sky from me....
I WILL fly again.....

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I'll take some ice cold water to cool off, then relax with some good beer. Pilsner Urquell seems to loose all of its taste in a frosted mug, as does any real beer.



This gets mightyy subjective though - I'm not at all impressed with Urquell. I like my budweiser and MGD.
Scars remind us that the past is real

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The colder the beer, the more it removes the taste. Never get a beer in a frosted mug.



Sort of.

It's true that the beer tastes less flavourfull as it approaches freezing. The effect goes away as the beer warms. That's a very different thing than storing it cold.

Cold storage of beer is definatley a good thing, and the closer to freezing you can get without ice crystals forming, the longer the shelf-life. If a beer is stored to near ice-cold, you definately want it to warm before drinking. Often that's accomplished by pouring into a room-temperature glass.

For the record, the US major breweries have some of the least time-efficient distribution systems anywhere. US beer spends more time in warehouses than in any other country. Here, more than anywhere else, cold storage is critical.

_Am
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You put the fun in "funnel" - craichead.

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