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happythoughts

new marketing techniques

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The link is Not Work Safe, but entertaining.

Apparently, it isn't always that easy to come up with new marketing ideas. In this case, the court ruled that the event had no artistic merit. :o No merit? Hmmph. :)

Quote

Naked Dairy Fight Had No Artistic Merit, Court Finds

A Seoul appellate court on Friday sentenced an executive of a domestic milk company to a fine of about US$5,000 for staging a nude yoghurt fight to advertise a new product.
The bench ruled the performance was purely commercially motivated and had no artistic merit whatsoever. It said the show, in which three nude models sprayed each other with yoghurt, was obscene and sensational, adding it could find no justification for using nudity to achieve the goal of the campaign.

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