The South Butt

[1969912 0]

Anyone heard of The South Butt? It's a clothing seller who's name is a parody of The North Face. North Face used to cater to climbers and made high quality tents and sleeping bags as well clothing. They may still be good, but are much more commercial now. Anyway, North Face has (apparently) sued South Butt due to their name, etc., and the really funny part is South Butt's response to the suit:

Response to lawsuit: http://www.thesouthbutt.com/2010/01/06/our-response-to-the-north-face-lawsuit/

"Once we got to the point where twenty/something's needed a place on the corner that changed the oil in their cars we were doomed . . ."
-NickDG

[ryoder 1,590]

Haven't they heard of this?

http://en.wikipedia.org/wiki/Streisand_effect

I never heard of The South Butt until your post about the suit;
A classic example.

"There are only three things of value: younger women, faster airplanes, and bigger crocodiles" - Arthur Jones.

[1969912 0]

Interesting. I hadn't heard of the Streisand Effect until now, but remember the hubbub about the photos.

"Once we got to the point where twenty/something's needed a place on the corner that changed the oil in their cars we were doomed . . ."
-NickDG

[ridestrong 1]

here's the quick video run down...

http://www.fox2now.com/news/morningshow/ktvi-north-face-south-butt-legal-010610,0,1124669.story

*I am not afraid of dying... I am afraid of missing life.*
----Disclaimer: I don't know shit about skydiving.----

[ryoder 1,590]

Quote

here's the quick video run down...

http://www.fox2now.com/news/morningshow/ktvi-north-face-south-butt-legal-010610,0,1124669.story

Fixed your link.

"There are only three things of value: younger women, faster airplanes, and bigger crocodiles" - Arthur Jones.