Mirage Ad

[JohnMitchell 16]

Maybe they can get Ret. Gunnery Sargeant Lee Emery as a spokesman to introduce their next ad. I can hear the copy now.

"Is this tame enough for you, NUMBNUTZ? Or do we need to go back to NAMBY PAMBY land for you?"

[Niki1 1]

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Sure, insulting potential customers is a great strategy!

Probably IS a great strategy...who wants a bunch of cry babies for customers anyway!






~on a serious note, it IS great marketing.

The ads are being talked about here on DizzyDot, Blue Skies, Parachutist has more letters in this months issue...supportive this time.

I'd bet more people have paid more attention to the ad, than ever imagined...and to follow it up this way ~ Brilliant!

P.T. Barnum said that there's no such thing as bad publicity.

Most of the things worth doing in the world had been declared impossilbe before they were done.
Louis D Brandeis

Where are we going and why are we in this basket?

[skymama 37]

I got a good chuckle out of it. I can't really remember if there were ads from other manufacturers in this issue, so I would say the strategy worked!

She is Da Man, and you better not mess with Da Man,
because she will lay some keepdown on you faster than, well, really fast. ~Billvon

[skyrider 0]

OK, just gto my new issue, I can;t even find thier ad.....I'll try again tomorow when I am sober!

[JohnMitchell 16]

Looks like you're typing with your feet, too.

[castrodavidd 0]

Screw the marketing side of the question. When are they going to start bringing these girls, dressed like that to the boogies?

[skymama 37]

Come to the boogie with clever wit and a charming personality, and you could probably get a girl to undress like that all on your own.

She is Da Man, and you better not mess with Da Man,
because she will lay some keepdown on you faster than, well, really fast. ~Billvon

[stayhigh 2]

They should take a picture of tampon
with the line that goes.

for all the whiners.

and right next to it mirage g4

Bernie Sanders for President 2016

[Airviking 0]

I'm DYING here!!!

I'm new to the neighborhood, and just got my second issue of Parachutist. Where can I see the original offending add?

I believe you have my stapler.

[ryoder 1,590]

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I'm DYING here!!!

I'm new to the neighborhood, and just got my second issue of Parachutist. Where can I see the original offending add?

http://www.dropzone.com/cgi-bin/forum/gforum.cgi?do=post_attachment;postatt_id=123724;

"There are only three things of value: younger women, faster airplanes, and bigger crocodiles" - Arthur Jones.

[labrys 0]

Wow. That's quite a grammatical error for a print ad.

Owned by Remi #?

[ryoder 1,590]

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Wow. That's quite a grammatical error for a print ad.

Someone read the text???

"There are only three things of value: younger women, faster airplanes, and bigger crocodiles" - Arthur Jones.

[JohnnyMarko 1]

I can't imagine if the world was all unicorns and butterflies, without controversy....it'd be so boring!!!!

[Airviking 0]

Thanks Dude,

I am forever in your debt.

I believe you have my stapler.

[shropshire 0]

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Wow. That's quite a grammatical error for a print ad.

Someone read the text???

There is text????

(.)Y(.)
Chivalry is not dead; it only sleeps for want of work to do. - Jerome K Jerome

[JohnRich 4]

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~on a serious note, it IS great marketing. The ads are being talked about here on DizzyDot, Blue Skies, Parachutist has more letters in this months issue...supportive this time.

Only if you define "great marketing" as "getting people to talk about your company".

But the question is, has all that talk led to an increase in sales? That's the true end goal of marketing...

marketed good enough to make you post about it twice, which means it must have crossed your mind dozens of times to stick in your crawl so much! ya been sucked into their game!

I could care less about their "game". I'm just offering a counter-point here for the debate. And even though it may have crossed my mind twice, it hasn't made me want to buy their rig.

I was asked: Does this advertising affect the quality of their product?

I wouldn't know - they don't spend any of their advertising time talking about the quality of their product.

I figure there at two main types of people, relative to this ad.

The first group is those who either dislike the ads or think they are a nonsensical way to sell a skydiving rig. Let's call this group the "fuddy duddies". The fuddy duddies aren't going to be more likely to buy their rig because of these ads, so their marketing ploy is wasted on them. And in fact, to those who are morally offended, it's probably going to guarantee that those jumpers go to some other manufacturer to buy a rig, so Mirage will actually lose some customers from this group, who might otherwise have purchased from them.

The second group of people are those who think that it's cool to make sexual jokes in a glossy public magazine. I'll call them the "coolies". But are the coolies more likely to purchase the rig because of this ad? I don't know. But I would say that if they're choosing a rig upon which their life depends, simply because of a sexual advertisement, then they're not using the correct decision-making to guide their purchase.

So the question of the day is: Are enough coolies buying Mirages to offset the losses from the fuddy duddies, leading to a net increase in sales?

I'm also disturbed by how readily the coolies ridicule the fuddy duddies with name-calling, dividing our little community of skydivers, over this stupid series of ads.

Attached is my idea of a good advertisement. It shows a dramatic photo, accompanied by explanatory text, that explains why a rig that WORKS is most important. Not a rig that's pretty, or a rig made by a company that uses sex to make people feel cool.

[KidWicked 0]

The people who think that "all publicity is good publicity" are dumb as bricks.

Personally, I would have strongly considered buying a Mirage as my next rig because I like the pullout design, but I think these ads are insulting and I'll probably buy another Odyssey now.

My guess is that Mirage are in very bad financial shape and are pretty desperate.

Coreece: "You sound like some skinheads I know, but your prejudice is with Christians, not niggers..."

[Arvoitus 1]

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~on a serious note, it IS great marketing. The ads are being talked about here on DizzyDot, Blue Skies, Parachutist has more letters in this months issue...supportive this time.

Only if you define "great marketing" as "getting people to talk about your company".

But the question is, has all that talk led to an increase in sales? That's the true end goal of marketing...

marketed good enough to make you post about it twice, which means it must have crossed your mind dozens of times to stick in your crawl so much! ya been sucked into their game!

I could care less about their "game". I'm just offering a counter-point here for the debate. And even though it may have crossed my mind twice, it hasn't made me want to buy their rig.

I figure there at two main types of people relative to this ad.

The first group is those who either dislike the ads or think they are a nonsensical way to sell a skydiving rig. Let's call this group the "fuddy duddies". The fuddy duddies aren't going to be more likely to buy their rig because of these ads, so their marketing ploy is wasted on them. And in fact, to those who are morally offended, it's probably going to guarantee that those jumpers go to some other manufacturer to buy a rig, so Mirage will actually lose some customers from this group, who might otherwise have purchased from them.

The second group of people are those who think that it's cool to make sexual jokes in a glossy public magazine. I'll call them the "coolies". But are the coolies more likely to purchase the rig because of this ad? I don't know. But I would say that if they're choosing a rig upon which their life depends, simply because of a sexual advertisement, then they're not using the correct decision-making to guide their purchase.

So the question of the day is: Are enough coolies buying Mirages to offset the losses from the fuddy duddies, leading to a net increase in sales?

I'm also disturbed by how readily the coolies ridicule the fuddy duddies with name-calling, dividing our little community of skydivers, over this stupid series of ads.

Attached is my idea of a good advertisement. It shows a dramatic photo, accompanied by explanatory text, that explains why a rig that WORKS is most important. Not a rig that's pretty, or a rig made by a company that uses sex to make people feel cool.

I'm not opposed to the add because its nonsensical or because of moral reasons.

I'm opposed to it because of what they want to imply with it.

They, and anyone who uses naked women/sex in ads, want to imply that men are mindless simpletons running around with dicks in their hands yelling 'tits, boobies, tits'. And just by showing them bit of skin they'll buy any POS product you have to sell.

If other men want be perceived as mindless drones running after pussy 24/7 its their problem.

Your rights end where my feelings begin.

[Bolas 5]

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Wow. That's quite a grammatical error for a print ad.

Someone read the text???

And she even plays for our team...

Stupidity if left untreated is self-correcting
If ya can't be good, look good, if that fails, make 'em laugh.

[JohnRich 4]

How about this proposed ad, attached? Warning: NSFW! Suppose that ad appeared, unedited, in the national magazine which represents our sport to the world - would that be a good thing to publish? It would certainly generate "buzz" (that's the term the coolies use for "talk"). And if talk is all that matters in marketing, and there is no such thing as bad publicity as many people here are saying, then this would make a great advertisement, right?

I guess there's really two parts to this question:
1) Would it constitute a good marketing advertisement for the rig?, and;
2) What limits should USPA place on ads in our national magazine in regards to "good taste"?

Of course, this ad might drive a lot of women away from the company, but since the sport is 85% men, who cares! As long as more men buy the rig, to offset the fuddy-duddie women who are offended, then those women don't matter. It's all about selling rigs, not being respectful!

[JohnRich 4]

And while I'm having fun here, I'll throw in another proposed ad, in the new theme of insulting the skydivers who are offended by their ads. It'll make people talk! Great idea?

[normiss 858]

Nah. Not into anorexia.
Where's the puking emoticon.....

[The_Don 0]

Anorexia? I see no ribs, she just has itty bitty,s


Looks OK to me!

I am NOT being loud.
I'm being enthusiastic!

[normiss 858]

I likes 'em wif meat on their bones.


No amount of nudity or suggestive sexual content would sell me a rig much less any product.
Quality, features, safety, design, comfort.
Mirage loses on comfort for me.

[skyrider 0]

I finally saw the new ad...I laughed my as off, fuck the uptight assholes that thought the other ad's were too racey/sexual/obscene. they showed what "real obscene" can look like, I'll take hot legs any day!