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decompresion

Airbus twitter feed

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Quite a few Airbus management are jumpers. My buddy works for them and was out in Spain working on the A400M a couple of years ago and got to be part of the first jumps from the aircraft. They've done a few events since with many of the top brass doing tandems out of it.

edit - in fact, as that photos from 2010, that's probably the jump he was on.

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decompresion

***The CEO of Airbus is a jumper as far as I know...



Impossible. If they were jumpers there would be an annual free "Airbus boogie"
They run an airplane company and can't spare a few easy flights for jumpers?

If he is a good CEO he wouldn't be spending shareholders earnings for an annual free boogie that opened the company to liability with almost no ROI!
"The restraining order says you're only allowed to touch me in freefall"
=P

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DougH

******The CEO of Airbus is a jumper as far as I know...



Impossible. If they were jumpers there would be an annual free "Airbus boogie"
They run an airplane company and can't spare a few easy flights for jumpers?

If he is a good CEO he wouldn't be spending shareholders earnings for an annual free boogie that opened the company to liability with almost no ROI!

Fair point!

Except...they are managing an aircraft company.
Just like saying MTV should not have an annual spring break party with shareholders earnings with lots of liability and zero ROI
Just like honda should not field an F1 team because it has not value to the shareholders

On the other hand it is a huge marketing opportunity. It shows they give back to the community. Skydiving is used in every blockbuster movie, tons of print and video commercials and is regarded as an awesome experience. An aircraft company that can't make money from a free skydiving boogie, should not be in the money-making business.

Viking air (I think) own the twin otter certificate these days. I wish they would do a boogie with their new 400 series.
There are no dangerous dives
Only dangerous divers

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MTV has good ROI in your example, that is directed at their target argument.

Honda gets R&D advances, advertising, and bragging rights from sponsoring racing teams.

Tell me where the ROI is with a free boogie?

We aren't the target customer, we are a small fringe group, none of us will influence a decision to buy a A330 because we got some free jumps and a T-shirt.

Cool footage, sure. But they can get that with one or two jumps with a select group, as was done above. Same result, less liability, less uncertainty.
"The restraining order says you're only allowed to touch me in freefall"
=P

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