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FlyingRhenquest

In Honor of Radio Shack Closing 1100 Stores

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>Never put 'Radio' into the name of a company unless you plan on carrying the best radios.

Apple Computer seems to be doing OK . . .

There are a few ways Radio Shack could go now.

1) Use Sparkfun's model and appeal to hobbyists. They would have to scale back the number of stores (there just aren't that many hobbyists out there) but they'd get a solid base and predictable sales.

2) Become the "glue" store that people go to to make their new flat screen TV work. Need an HDMI to DVI adapter? How about a DC block/injector for your satellite TV system? Batteries? A cable to connect your Iphone to your stereo and let it charge at the same time? It's your one stop shop for all that stuff; sort of the "automotive accessories" store for electronics.

The ways they WON'T be successful:

1) Trying to sell consumer electronics. Too many big box stores to compete with.

2) Trying to sell toys. Same thing.

3) Trying to position themselves as a "cool hip store" (re: the Superbowl commercial) that sells the latest cool phones/cameras etc. No one avoids Radio Shack because their decor is boring.

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2) Become the "glue" store that people go to to make their new flat screen TV work. Need an HDMI to DVI adapter? How about a DC block/injector for your satellite TV system? Batteries? A cable to connect your Iphone to your stereo and let it charge at the same time? It's your one stop shop for all that stuff; sort of the "automotive accessories" store for electronics.



What used to be Radio Shacks in Canada are now called The Source and the quoted above describes them well. They are in pretty much every mall in Canada.

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